Digital marketing is the advertising or Promotion delivered through various digital channels such as websites, search engines, social media, email, and mobile apps. With the help of these digital marketing is the method companies promote their product, services, and brands.
Digital marketing, also called online marketing, is the promotion of brands and services to connect with potential customers using the internet and other forms of digital Digital marketing consists of all marketing or promotional strategies that use in different electronic devices or the internet channel.. It is the marketing of products or services using digital technologies, mainly on the Internet.
Aakar Computer Institute Provide step by step process which includes how to market a business online channels. It is one of the most comprehensive Digital Marketing Courses available with 100% practical Training and experience faculty.
Digital Marketing Overview,Understanding website structure- Domain, Sub Domains, Servers, Hosting, CMS, WordPress
website creation, Web Pages Creation,Learning basic html tags, Anchor, Images, Urls, Listing, Div, class
Create your own website on wordpress.Implementing tools to capture user behaviour.
Google ads Implementation, Account creation, Billing methods and understanding the adwords structure
Understanding payment modes- PPC, CPM, CPA, CPL, and Campaign structuring ,Keyword research and identification,Ad
format and ad copies adwords policies: Text format, Display format,Campaign Placement and targeting, Campaign
Optimization: Geo-targeting , Bid Managements, time schedules.
Initial Site Analysis,Competition Analysis, Keyword Research, Keyword Density,Title/Description/Keyword/Other Meta Tags
Development Site (URL) Structure Analysis, Web Designing Basics,Content Development Check,H1, H2, H3 Tags,Anchor
Text,Existing Web Content Optimization, Image Optimization, Use of robots.txt, HTML Validation, Creation of
XML/HTML/Text Sitemaps.Understanding Cannibalisation.
Understanding links, anchors, follow nofollow,Google Mapping/Listing,Local and regional search engine indexing,Forum
Posting & Posting Free Classifieds,Article submissions, PR submissions, Guest Blogging, Commenting
Facebook- Facebook for business, Page creation, content strategy, hashtags, facebook applications, paid
advertisements,Instagram- Content, Paid ads,Twitter- Understanding twitter for business, Page creation hashtags,
discover, cards, strategies to add followers, Marketing and tools.
Youtube- Channel creation, video promotion, increase viewership, annotations,Linkedin- Content strategies, paid promotion
Understanding how mail servers work,Hard Bounce, Soft Bounce, Open rate, inbox , spam,Mail Chimp Introduction-
Sending mail, use templates, landing pages, lead capturing, Mail Automation.
Google analytics & Search Console (Webmaster) setup, understanding how google analytics,
Search Console(Webmaster)settings
2.5 to 3 Months
Anyone with the basic computer knowledge and a thirst to rock the internet marketing world can enroll this course. The training is specifically recommended for students, business professionals, website owners and marketing people who want to embark on a bright career.
2.5 to 3 Months. Monday to Saturday Weekdays Batches Available with Daily 1hr lecture
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