Introduction to Digital Marketing
Have you wondered what Digital Marketing is and why is it so popular these days? Well, you are at the right place. As the number of internet users is growing rapidly the modes of communication and marketing have changed a lot. Today everyone owns a mobile phone and uses the internet. With the arrival of Google people chooses to search even the smallest bit of information they want to know on the internet. The tasks which used to take days to complete before are completed within minutes these days thanks to the internet and the fastest growing digital industry. With the ever-growing number of internet users and the changing marketing situation ‘Digital Marketing’ Emerged as an independent career field.
What is digital marketing?
Digital Marketing, also known as online marketing, is a way to promote brands and connect with potential customers through the use of the internet and other forms of digital communication.
What are the types of Digital Marketing?
There are 7 major categories of digital marketing.
SEO (Search engine optimization) is a process of making content or website rank higher on google search page. In other words, it is the optimization of online content so that search engines show it towards the top of the page when someone searches for something.
PPC (Pay per click) is a way of internet marketing in which the advertiser pays a certain amount each time one of their ads is clicked. It is a method of driving traffic on one’s website organically. You have to pay only when the ads are actually clicked on.
Social media marketing is the use of social media platforms and websites for the promotion of products and services. It includes the use of social media apps and websites like Instagram, Facebook, Twitter, Linkedin, Snapchat, Pinterest, etc.
Content Marketing is a marketing strategy used to spread brand awareness by creating and sharing relevant content such as articles, podcasts, blogs, videos, and other social media.
Email Marketing is an arrangement of direct marketing that uses email to promote your business and services. With email marketing, you can keep your customers engaged between purchases and keep them updated about every offer and announcement related to your brand or products.
Mobile Marketing is a multi-channel strategy that is aimed at reaching a target audience on their smartphones, tablets, or other mobile devices, via email, website, SMS and MMS, social media, and apps.
Affiliate Marketing is a process in which companies pay others to advertise their products and services and generate sales. Affiliates place ads and market the products or services on their website, blog, or app. Commissions are paid on leads that generate sales.